TheBox Contact

  • Place Type

    Business Service - Travel Agency - Travel

  • Address

    Pajuniityntie 11, Helsinki, 00320, Finland

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  • Business Service - Travel Agency - Travel

Information the "TheBox"


Located in Haaga-Helia UAE, the Box is a research project developing sensory-stimulating servicespaces for hospitality and tourism industries.


The Box is a cross-disciplinary project developing sensory-stimulating servicescapes for service design, marketing and product development. Its aim is to help investors and operators in the hospitality and tourism industries improve service experiences and increase customer value. The project team will utilize different technologies to create chromatic atmospheres in commercial settings between January 2nd and June 30th, 2016. These atmospheres will make use of our existing knowledge in Soundscape, Psychoacoustic, Olfactory Stimulation, Haptic Feedback and Augmented (mixed) reality. Beginning in a small-scale imagineering laboratory setting on the Haaga-Helia campus, the concept will move to hotel rooms at Best Western Hotel Haaga, in which customers can modify certain atmospherics, and finally to a portable unit that can be applied to conference rooms, hotel lobbies and other similar environments. In addition to interviews, video and other traditional methods of observation, the team will make use of eMotiv and V1bes for psychophysiological measurement to draw deeper conclusions on how perceived value can be increased. For 16 months, the team will also partner with researchers at three distinguished educational institutions: Manchester Metropolitan University, University of Algarve and Hotelschool The Hague. Industry partners include Pixoi, Flik Media Group, Fantasiaworks, Metos, Hotel Haaga, CMB restaurants, Sinebrychoff and Pinto Design.For more information, see

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